How Do You Do It?

Pema Chodron wrote a book called “When Things Fall Apart“. The premise of this book (I think) is that happiness can be found, moment by moment, by leaning into everything that happens, including and especially the seemingly “bad.”

I was writing this morning about why people decide to do business with someone. It’s almost always because there’s a problem. The person has finally decided that doing nothing is no longer an option (see yesterday’s post). The person who called for help has finally decided to lean into their problem and do something about it instead of pretending everything’s fine.

We as business ownerscan help our clients understand that facing their problems and solving them with our help is actually easier and more fun than pretending the problems aren’t there.

How do I do this in my business? Marketing in every form; all the time, in all I do. This includes blogging, asking for referrals, and providing testimonials so potential clients can hear from an unbiased third-party about what it’s like to work with me.

How do you do it?

How do you convince people that working with you is better, faster, more profitable for them, less expensive (and more fun) than doing nothing? I’d love to read your comments below.



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