By day, Christy Strauch is the Possibility to Profit coach. She helps creatives turn their chaotic pile of creative possibilities into a profitable business. She is the author of five books, including Artists: Prosper! and an accompanying workbook, Artists Unstuck!

These latest two books, plus her business plan book Passion, Plan, Profit, are the result of years of working with clients, especially creatives, who were smart, savvy, and educated, but who struggled with getting their work into the world. They would often tell her they were too creative to handle money. 

She used to think that was possible, until one day she realized that handling money required second-grade math. There had to be something else going on. 

And there was. That something else was trauma.

Thanks to the Universe putting a host of the right people, books and programs in her life, from the Phoenix Friends of Jung, to Embracing Our Selves by Hal and Sidra Stone, and a master voice dialogue teacher, she discovered a way to work with trauma that has been around forever: parts work. 

This is her destiny: helping creatives realize that what’s blocking them from getting their work into the world isn’t lack of information, laziness or God forbid, stupidity. It’s a logical response to trauma, and there are powerful tools to work with, mitigate and heal those responses. 

Once the trauma begins to heal, then creatives can show their clients how their art supports, encourages and furthers those clients’ own journeys. 

By night she does her own art; playing the ukulele, singing, and drawing cartoons. She holds an MBA from UCLA and has spent years studying her fellow human beings and what makes us all tick, so she can help alleviate suffering—hers and others.