Artist and writer Carol Booton and I have a YouTube channel dedicated to helping artists get their work into the world. Click here to see all our videos and subscribe to get updates as we add new information. If you’d like to have us review your marketing strategy for your art, send us an email and we’ll be happy to talk to you.
Your work matters. It’s important to get it into the world.
Artists and entrepreneurs share two important functions: they are risk-takers, and they bring never-before-seen ideas and products into the world. In this video we talk about how to separate making your art (the creative side) from selling your art (the business side). Click here to go to our YouTube channel to subscribe and get notified when we post new how-to videos to get your work into the world.
Believe it or not, the worldwide art market is in the billions of dollars every year. Which means artists do figure out how to price their art. When you go to price your work, you might run into all kinds of obstacles related to your beliefs about money, putting a price on creative work, or even the trauma of having your high school art teacher harshly judge your work. Set aside your beliefs for 20 minutes and let us show you three simple ways to price your visual art.
People buy art for all kinds of reasons; most of them based on their personal emotions. If you want to sell your work, your job is to understand why people want to buy YOUR art. In this video you’ll learn lots of reasons why people buy art, so you can incorporate these reasons into your marketing and help your people understand why they need what you create.
